Ulmer, Ken (CTE-Marketing)


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The classes: We're always marketing ourselves, whether you're trying to get a date, applying for a job, or negotiating for a good deal on a car. Our class will focus on fundamentals for marketing careers available in Western North Carolina, and around the world. The course schedule for Fall 2021 is:

1st block: Sports/Entertainment Marketing II
2nd block: Sports/Entertainment Marketing I
4th block: Sports/Entertainment Marketing I

Then, for Spring 2022:

1st block: Hospitality/Tourism Marketing
2nd block: Sports/Entertainment Marketing II
3rd block: Sports/Entertainment Marketing I

What's the class experience like? Check out this story from a visit by News 13 last Spring.

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A little about me: I'm excited to be back at A.C. Reynolds for my "sophomore" year of teaching. I love the energy and positivity at our school. Before coming to the classroom, I worked in the TV/Radio and Event Marketing for 30 years, both on-the-air and behind the scenes, developing sales and promotional campaigns. One of my favorite projects was Sing With Foreigner, a contest that gave local high school students a chance to compete for a spot on stage with the rock band. Reynolds won, and the school chorus got to back the band during a performance of I Want To Know What Love Is at the Asheville Civic Center. I've also helped coordinate promotions with the Southern Conference Tournament and the Asheville Tourists, and have produced local events including the Mountain Motor Show, Dog Day Afternoon, BaconFest Asheville and the Race to the Taps 5k running series.

My TV experience includes time behind the wheel as the WLOS-TV Road Trippin' Guy, creating marketing pieces for tourist attractions, restaurants, and resorts across the Carolinas and Tennessee.