A fast food franchise has replaced most of its cashiers with self-ordering kiosks. Many customers are upset at what they call a drop in customer service. You're the chain's marketing director. What do you do?
A.C. Reynolds Marketing students faced such real-world challenges competing at the Blue Ridge District DECA Competition Dec. 1 in downtown Asheville. Nearly 20 students, all dressed for success, competed in various categories, including Principles of Marketing, Quick Serve Restaurant, and Sport and Event Marketing. Each student was given ten minutes to review a scenario, and then had to present their ideas and solutions to a judge. Final scores are based on a combination of role-play and written exam scores.
ACR students who placed among the top in the Blue Ridge District include senior Naya Zimmerman, juniors Nathan Burgin, Jack Couzins, Titus Fore, and Atticus Garlock, sophomore Neva Smith, and freshman Kayla Doughty.
"It was a fun and unique experience that challenged me," says Burgin, who is completing a CTE concentration in Hospitality. "I was able to use several of the concepts and theories from my Marketing classes."
The top competitors will be among the students competing at the state DECA Competition in Greensboro in February.